Running a successful Shopify store means looking at scaling and growth! Here’s how…

#1 Work on Your Expertise

Being an expert in your niche is what will bring more customers and large scale Shopify Store growth.

Getting to expert level is not easy, nor is staying there. You must be active and follow industry trends, and know what matters to your customers too.

Find out where your customers like to frequent online and be there. Offer answers to questions they are asking, and provide useful tips as well as advice to help them make the right decisions.

#2 Get Other Experts on Board

You might be an expert in your niche, but you still need other experts to help you with your scaling efforts.   Hiring an official Shopify expert will help you more than you can imagine possible (shameless plug).  We have helped brands scale their sales by 10x in one year of working with them.

If you don’t have a dedicated ecommerce expert, hire one. It will take out the guesswork on what campaigns and channels to focus on, and you can focus on your products while they handle the marketing side of things.

#3 Adjust Your Business Model To Handle Growth

The hardest part of scaling is knowing when it’s time to stop with certain activities and focus on the ones that deliver results.

If a product line you started on isn’t performing well anymore, it might be time to cancel the line. See which products and services bring revenue, and which are costing you more than they earn you.

Adjusting your whole model requires you to adjust your eCommerce model plan too. You cannot have a large scale Shopify Store without a plan that can support your growth.   This covers everything from supply to shipping and seasonal sales.

#4 Fill the Gap

An increase in sales won’t happen without identifying a gap to fill. Find something that is missing in your niche and see what you can do to make it better.

Customer experience is often a way to stand out from the crowd. A great experience to customers, one that is much better than what your competitors are having, is a way to achieve this.

Happy customers bring more revenue—both through repeat orders and bringing in more customers through word of mouth.

#5 Find Lessons in Other Niches

You might think that you won’t find anything useful from those in other industries in regards to how to move forward if you’re stuck, but all industries have certain touchpoints.

Beauty products might not have much to do with automotive parts, but identifying low performing lines and deciding what to do with them will follow the same rules.

Exchange stories about struggles and successes with others, and you might just find a solution for your current issue.

Scale Your Shopify Store the Right Way

Once your sales start increasing, you might need a Shopify Expert to keep up, so look into enterprise options for your scaling endeavor that provides a fully custom solution and tons of integrations, and hire experts to help you achieve growth.  Contact us using the form below if you are in need of advice and strategy around scaling your Shopify store.

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About Joe Dempsey

Joe Dempsey is Head of Design with Liquify Web Design Company London and a leading Shopify Developer. He specialises in Shopify theme design & development.

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