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The London Victorian Ring Co. has been in operation since 1890 and is a mainstay in London that has kept with the times and transitioned to eCommerce, complete with a website with a store where customers can find art deco engagement rings, vintage wedding rings and more.

The website used to be run on Magento, but that choice did not exactly align with the objectives and goals London Victorian Ring Co. had. Upgrading with Magento seemed like a poor business decision. Magento was getting more expensive and less desirable since Adobe acquired it. So, they asked our team of Shopify Experts to migrate the vintage wedding ring site to Shopify without losing data or erasing the progress of SEO efforts undertaken up to that point.  We were chosen as we have helped dozens of brands migrate to Shopify and have a really solid and proven SEO roadmap for migration.  One which minimises risks and maximizes performance.  We have case studies and testimonials from business owners who have been thrilled with our delivery both during the migration process and after.

How We Migrated From Magento to Shopify

To migrate the London Victorian Ring website, our procedure followed these steps:

Preparing the Shopify Store

The first step starts with creating a Shopify dev store with some basic apps we need for dev.  The apps we usually 100% need for migrations are Matrixify (aka Excelify) and Accentuate (a metafields/custom fields app).  The Matrixify app makes importing and managing data much easier.  Accentuate helps us to create and manage the fields in Shopify in a user friendly way for the end user.

To see our complete guide to migrating to Shopify from Magento see here.

As you can see from the above guide – a migration is not a simple or easy process and doing it properly requires skill, time and experience.  Our Shopify developers were chosen for this task as we have helped multiple brands successfully migrate without losing positions. And since Shopify Plus themselves recommended us to a very large listed company to help manage their migration to Shopify Plus, they knew they were in good hands.  Recommendations don’t come better than that.

Why Do Stores Migrate To Shopify/Shopify Plus?

Migrating the store to Shopify was a decision based on benefits offered by Shopify as well as costs. Operations like London Victorian Ring Co. are usually on the lookout for how they can better serve customers and push the business forward and Shopify was the logical choice.

Here’s why shops may want to migrate from Magento to Shopify:

  • The reliability of Shopify (which has an uptime rate of 99.8%).
  • It is easy to use for customers and perfect for merchants and admins. Life is better on Shopify.
  • A mature app store with many apps makes it easy to use
  • Marketing tools that are built-in, effective, and easy to use even without technical skills.
  • Several payment processors diversify the payment methods customers have access to.
  • Great dev support
  • Cross-channel selling allows for multi-channel selling without having to install an extension.

In addition to all this, Shopify store owners also get access to a dedicated and reliable team around-the-clock every day. The fee structure is also transparent and fair, with no hidden costs.

Shopify may appear to be more expensive than magento but that’s a false economy calculation.  If you need a developer on hand 24/7 and the best server money can buy then shopify becomes cheaper a lot quicker.

Final Thoughts

If not done correctly, attempting to migrate Magento to Shopify might result in serious losses of positions. We have seen this a lot when brands come to us after the event when the damage is done by a lesser experienced agency.  Redirects are frequently overlooked, significantly impacting hard-won and valuable SEO results. Many agencies lack the experience to migrate a store successfully.

Having seasoned Shopify migration professionals oversee the entire process is the ideal method. To discuss your needs, talk to us today. Our smooth Magento to Shopify transfer solution will fulfill your unique requirements, keep your SEO in the same shape, and mitigate data loss.

Joe Dempsey

Joe Dempsey

Joe Dempsey is a Shopify Expert. With over 8 years of experience in eCommerce & Shopify he leads one of the most experienced Shopify Expert teams in the world. Founder of Liquify, he tends to work with large brands and Shopify Plus merchants who want to scale aggressively. He is a well known Shopify SEO expert & one of the most experienced Shopify developers in the world.