Liquify are official Shopify Experts & Partners since 2014. If you follow a link to Shopify from our website and make a subsequent purchase this may result in a commission at no extra cost to you. Our opinions remain our own.

Improving marketing in Shopify is a crucial requirement for any business that wishes to be successful. Luckily, Shopify doesn’t just give you a platform for your e-commerce business, they also help you with everything connected to your business, marketing included.

There is a whole marketing section that’s readily available to all Shopify merchants, full of guides, apps, and tips on boosting your marketing in Shopify. But here are some tips to get you started on the major platforms:

Improving Marketing in Shopify with Snapchat Stories

Snapchat has a very large, active user base that loves discovering new content. Now you can reach your audience directly on Snapchat as well as improve your marketing in Shopify by creating ads using the Snapchat Ads App. The app lets merchants build Snap Ads, Story Ads, and Collection Ads, and sync products and catalogs in the Ad Manager.

You can actively measure your campaigns with the Snap Pixel that can follow events like when items are added to cart, when a page is viewed, sign ups, searches, and more. Other things that you can follow with the Pixel are parameters and user data.

Elevate Marketing in Shopify with Instagram Integrations

Instagram has over 500 million active users. After you learn a little on the best times to post on Instagram and really get into the hashtag game, the rest will follow naturally. Instafeed helps with marketing in Shopify by placing shoppable Instagram feeds directly into your store. This way, shoppers will know you have an active Instagram account that will help you contact them more often.

Enhance Marketing in Shopify with Facebook Ads

Another way of improving marketing in Shopify is by creating Facebook ads directly in the Shopify admin, and then launch them in the most popular Facebook ad format: dynamic ads. You don’t need any marketing expertise to use this feature. The process is simple, intuitive, and explains all the necessary steps along the way.

You’ll be able to draft your ad with the existing product information, choose your audience, or rely on Shopify to help you choose the right audience, and get recommendations based on your campaign results to improve your campaign along the way.

Boost Marketing in Shopify with Google Smart Shopping

What better way of improving marketing in Shopify than to leverage the power of Google? The Google shopping app lets Shopify merchants list their products all across the Google platform, and they can reach their targeted customers in Google Search, YouTube, and Gmail.

The Smart technology of Google’s platform can easily identify which shoppers are most likely to convert, so your products will be shown to them to get even better conversion rates.

You can also set up Google Smart Shopping campaigns in a few steps: set your budget and the app will take care of everything else.

Grow Your Marketing in Shopify with Kit, a Virtual Employee

Shopify merchants can also work on growing their marketing in Shopify with a virtual employee. Kit is the perfect automation tool when you don’t have time to write, build, or post ads. In addition to ads, Kit also monitors and lets you know about any opportunities that may arise. Kit takes care of email automation, and you can connect other Shopify apps you use to Kit so that all your marketing efforts are automated.

Improving Marketing in Shopify has never been easier, thanks to new apps from Shopify, as well as multiple integrations and automations.

Joe Dempsey

Joe Dempsey

Joe Dempsey is a Shopify Expert. With over 8 years of experience in eCommerce & Shopify he leads one of the most experienced Shopify Expert teams in the world. Founder of Liquify, he tends to work with large brands and Shopify Plus merchants who want to scale aggressively. He is a well known Shopify SEO expert & one of the most experienced Shopify developers in the world.