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A Sneak Peek into the September Newsletter with Shopify

In the fast-paced world of e-commerce, adaptability and innovation are paramount. Shopify, a global leader in e-commerce solutions, ensures its partners and Shopify developers stay ahead of the curve by providing them with a comprehensive monthly product newsletter. This newsletter serves as a vital tool, delivering the latest updates, enhancements, and innovations, empowering the Shopify community to create exceptional online experiences for businesses and consumers alike.

The September edition of the Shopify Monthly Product Newsletter was brimming with exciting advancements that promise to revolutionise how online businesses operate and succeed. Let’s delve into the highlights.

Shopify Partners and Developers – New Additions

Make Your App the Center of Attention

With a massive influx of eager merchants exploring the Shopify App Store, now is the perfect opportunity to present apps front and centre. The introduction of homepage ads means developers can generate more demand for their app right from the get-go. These ads operate on a cost-per-click basis, ensuring that developers only incur a cost when a merchant clicks on the ad. It’s a cost-effective solution designed to give Shopify partner and developer’s apps the visibility they deserve and accelerate growth.

Beyond the Homepage

Soon, Shopify will be expanding ads not only to the homepage but also to category pages across the Shopify App Store. This enhancement is a fantastic opportunity to drive discovery within a high-context setting, ensuring that merchants can find a developer’s app amidst a category that aligns with their needs.

Unlock Insights with Google Analytics Attribution

Understanding the impact of marketing efforts is crucial. That’s why Shopify has integrated full-funnel Google Analytics attribution directly into app installation events. Now, partners and developers can effortlessly compare the performance of their Shopify App Store ads with other marketing activities outside of Shopify.

Moreover, Shopify partners and developers gain invaluable insights by tying the app install event to a Shop ID, providing deeper insights into the types of merchants installing their apps. This level of analytics aids in making informed decisions and refining marketing strategies.

Stay Compliant with Regulatory Changes

Compliance is key; Shopify is here to support partners and developers through evolving legal requirements. Starting January 1, 2024, all Shopify app and theme partners must display their business information – including name, email, phone number, and geographical address – to merchants, as mandated by “business imprint” regulations. Ensure your contact information is updated via the partner dashboard to align with these regulations seamlessly.

Experience Enhanced Liquid Testing with Shopify Theme Console Command

For the curious minds diving into Liquid code, Shopify presents the Shopify Theme Console Command. This innovative tool, now integrated into the Shopify CLI, enriches Liquid testing and evaluation experience. Debugging becomes simpler, the feedback loop accelerates, and learning Liquid becomes more intuitive.

The Shopify theme console command empowers partners and developers to experiment with Liquid filters and delve into Liquid object data structures using real store data.

Liquify – Leading Shopify Plus Developers

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The September edition offers a glimpse of what’s possible with Shopify, where online shopping experiences are more immersive, efficient, and customer-centric. Stay tuned for more exciting updates in the next edition, as Shopify continues to push the boundaries of e-commerce technology.

Jasmine Silvester

Jasmine Silvester

Jasmine is head of content @ Liquify