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Understanding Google Search Console

In the dynamic world of online retail, having a strong digital presence is crucial. For Shopify store owners, one indispensable tool for achieving and maintaining online success is the Google Search Console. As experts when it comes to Shopify, we understand the importance of optimising your Shopify store for search engines.

Google Search Console, often referred to as GSC, is a free web service provided by Google that helps webmasters monitor and optimise the visibility of their websites in the Google search results. For Shopify store owners, GSC is a powerful tool that provides valuable insights into how Google perceives and ranks your online store.

google search console for shopify store with traffic in search results

Key Features of Google Search Console for Shopify

Indexing Status:

GSC allows you to check the indexing status of your Shopify store. Ensure that your product pages, collections, and other important content are being properly indexed by Google for optimal visibility in search results.

Performance Metrics:

Track the performance of your Shopify website with GSC’s performance reports. Monitor key metrics such as clicks, impressions, and average position for keywords to gain a deeper understanding of how users interact with your site in search results.

Sitemap Submission:

Submitting your Shopify sitemap to Google Search Console ensures that search engines can efficiently crawl and index all the pages on your site. This is crucial for ensuring that your products are discoverable by potential customers.
google search console sitemap

Mobile Usability:

With the increasing use of mobile devices for online shopping, it’s essential to ensure that your Shopify store is mobile-friendly. GSC provides insights into mobile usability issues, allowing you to address any issues that may affect your store’s performance on mobile devices.

mobile usability issues google search concole

Security Issues:

GSC alerts you to any security issues that may impact the safety and trustworthiness of your Shopify site. This includes issues such as malware, phishing, and other security vulnerabilities that could harm your online reputation.

Core Web Vitals:

GSC allows you to monitor core web vitals – key website speed indicators along with breakdown of URL’s with issues. Shopify’s pagespeed score will cover only 3 URL’s on mobile but in Google Search Console you can see them all on mobile or desktop.

core web vitals

Schema & Amp:

GSC allows you to monitor schema and AMP templates if used.


GSC allows you to monitor backlinks to the website – allowing you to see successes in outreach.

How We Can Help

As a Shopify development company with over a decade as recognised Shopify Experts, we offer a range of services to enhance your Shopify or Shopify Plus store. Our team conducts comprehensive technical SEO audits to identify and address any issues that may affect your Shopify store’s technical performance in search results as well as managing ongoing SEO on retainer with content strategy implementation. Our experience in ecommerce SEO is second to none and a lot of business owners trust us to manage their SEO either in full or part.

We specialise in creating custom Shopify solutions tailored to your business needs, ensuring that your online store is not only visually appealing but also optimised for search engines. From regular site maintenance to continuous SEO improvements, our team provides ongoing support to keep your Shopify store at its best.

Get In Touch Today: Liquify

Integrating Google Search Console with your Shopify store is a strategic move towards optimising your online presence. But ongoing audits and technical / content changes are always required and active SEO management is the only way to dominate in Google.

As dedicated Shopify & Shopify Plus experts for over a decade, we have the expertise to help you make the most of this powerful tool.

Contact us today to elevate your Shopify experience and drive meaningful results for your online business.

Jasmine Silvester

Jasmine Silvester

Jasmine is head of content @ Liquify