Perhaps you have put a great deal of thought and effort into creating a beautiful website design but for some reason it is not meeting sales expectations? What might be going wrong? As a leading London digital marketing agency we have often been approached by clients with questions similar to this one. In our experience the solution invariably lies in a fully integrated digital marketing campaign. Besides a great-looking website a thriving online business needs to be proactive attracting customers. By devising and conducting your digital marketing campaign with the appropriate balance of SEO, social media, PPC, email etc. we can most effectively promote your website traffic and raise the conversion rate.
SEO SERVICES- SEARCH ENGINE OPTIMISATION
SEO (Search Engine Optimisation) is one of the best known tactics for pulling in traffic to your website. Good SEO requires an in depth understanding of how search engines operate and the keywords people are likely to enter when looking for a certain product. It also involves taking a close look at any competitor websites that seem to be performing well. The aim is not to “trick” the search engine algorithms but to make it much more likely that searchers will find your website high up on the search results list.
Our London based digital agency follows a unified approach to SEO and social media marketing; they are both crucial tools for promoting your brand image to attract new online custom. The SEO side of the equation involves close consultation with the customer, meticulous research into the keywords that bring the best conversion rates. Monitoring and reporting on the progress of the SEO campaign is another important element in this strategy. This enables us to keep our clients fully informed on digital marketing campaign progress.
PPC SERVICES – PAY PER CLICK ADVERTISING
PPC (Pay per Click) advertising is another powerful weapon in any digital marketing agency’s armoury. Those little adverts that appear by the side of search results can be highly effective bringing in new custom to your website. From the advertiser’s perspective PPC has some distinct advantages over SEO. Our experience shows that the gains from PPC campaigns come in faster than the gains from SEO, but both of them should be incorporated into an all-inclusive digital marketing strategy.
Our agency PPC strategy rests on devising, launching and managing economical PPC promotions that deliver excellent conversion rates. We learn about each client’s market, investigate the best keywords to use and set the optimum bid for click rates. In conjunction with these steps we configure the website to encourage visitors to become purchasers. In particular we ensure the landing page is optimised according to best PPC practice.
SOCIAL MEDIA MARKETING SERVICES
Social media marketing is rising in prominence on the digital marketing scene. As people, especially the under thirties, spend more time communicating via Facebook, Twitter and other social media forums you also need to be there with your business offering. Our design agency keeps close tabs on all the latest social media developments. In combination with our SEO campaigns, our social media strategy focuses on communicating your product information in a way that inspires viewers to find out more, visit your website, and convert their query into a purchase.
A social media marketing campaign typically begins with finding out about your product and its market. We take a close look at what the competitors are doing and draw the appropriate lessons. We plan a social media marketing campaign that will integrate well with your other marketing activities. This includes preparing content specially configured for social media i.e. interesting and shareable content that they will want to pass on through their social networks. As the campaign proceeds results are measured against the agreed targets so the impact on sales becomes apparent — the ROI is obvious.
