What is SEO?
SEO, or Search Engine Optimisation to use the full term, is a content writing strategy designed to maximise traffic to your website. To understand how SEO improves online sales it is important to appreciate both how search engines operate and how users behave when searching online for products and services. How do new customers find out about the great deals you offer online? Sometimes they will follow up a recommendation from a friend, but most commonly they find your website via keyword searches, or links from other websites. When the search results appear most users usually won’t look beyond the first page. If your website ends up on page 2 or 3 your SEO stinks! But all is not lost. Our SEO agency in London is waiting in the wings to come to the rescue.
Do I need SEO services from an SEO agency?
The short answer is that if you want to expand your online business and dominate your market you will need to hire an SEO – either from an agency, freelance or start to dedicate the hours to do it in-house. The sooner you get round to doing this the better. The competition online is so tight now that it is foolish to delay acting while your competitors work on increasing their website traffic.
Every kind of online business can benefit from SEO. An opportune time to improve SEO is when you decide you need a website redesign, or when you are planning to launch a new site. That way, you and your London SEO agency expert can ensure that your site is designed to be search engine-friendly from the start. However, a good SEO can also help improve traffic to an existing site and so contribute to improved sales.
How long does SEO take? How long before I start appearing in the top of Google?
SEO is an ongoing marketing strategy which requires optimising and creating web content on the page and getting links from other websites. The time it takes to see measurable results depends on your market and the competitiveness of your keywords. For example, a car sales website will find it much harder to top the search results than a morris dancer rental service. The fact is that many more people search “cars for sale” than “morris dancers for rent” and there are millions of car sale websites with identical keywords; some keywords are just easier than others to push up the search results rankings than others!
Consider SEO as a long term investment. You need to earn those top positions in Google and there are no shortcuts. With a sound strategy and a solid implementation you should see considerable improvements in your ratings within 6 months (depending on the competition).
Contact us today and tell us about your objectives. Whether your sell cars, rent out Morris Dancers, whatever your online business we will give you a quote for a full audit as well as ongoing SEO.