What does a Shopify designer do?
A Shopify designer is an ecommerce designer who specialises in the Shopify platform along with UI/UX and conversion optimisation. As well as data-driven design which we have pioneered.
Shopify has some unique attributes as a platform and it’s important that any designer working on a Shopify store is aware of these. From the customisations possible in the checkout to customer accounts and app integrations and menu limitations. You designer needs to know Shopify inside.
If your designer has never worked with Shopify before you’ll likely be designing yourself into a corner. We are routinely confronted with designs which do not cater for the fixed nature of Shopify’s backend. Functionality is often missing and there is no attention to conversion optimisation.
Our Shopify designers have created hundreds of unique designs for online stores all around the world. Powering thousands of stores, our code generates hundreds of millions in revenue each year.
Do I need a Shopify designer?
If you need custom features on your Shopify store then yes, you will. And if you want your store to look great you will also. A Shopify designer will be able to take your ideas and concepts and translate them into workable mockups for the website.
How many Shopify designers do you have?
We have 3 Shopify designers currently.
Do you work with Polaris – Shopify’s app design system?
Yes we have worked with Shopify Polaris many times and have built both commercial and private apps using this design system from Shopify. If you need to use Polaris in your app this is not a problem for us.
What design workflow do your designers use for Shopify?
Typically our Shopify designers make mockups in Sketch to start with before pushing them to InVision for sharing and collaboration. After designs have been tweaked, finalised and signed off they are usually passed off to our Shopify developers for coding. At times your Shopify designer may also code the templates themselves but not all Shopify designers have coding skills. Some do.
What do you mean by data driven design?
We have designed and developed stores which generate hundreds of millions of dollars in revenue. In doing that work we have split tested a lot of designs and learned a lot from data. Some designs always convert better than others. Sometimes we’re not sure which will convert better – in which case further split testing is needed to optimise the design. Data driven design is all about using data – to make a higher converting store.
At Liquify we are able to put our opinions aside and let the data make the decisions for design. We do this because it helps you sell more products. If you’re interested in discussing data-driven design in more detail then please contact us. You will be amazed what insights data gives us.
Can I see some examples of design work?
Of course! Please view our portfolio for recent work.
Note that due to legal contracts we are not able to share all the work we do. It is done under a white label agreement.