Understanding SEO on Shopify Plus
SEO is an important on-going contribution to how businesses perform online. Unlike some marketing activities, Shopify Plus SEO services are needed on a regular basis and is not a one time event. It takes time and thorough planning to help sites rank well. The good news is that SEO is usually the best investment of marketing budget long term (depending on the market).
There are several steps we take as a Shopify Plus SEO agency, to manage ecommerce SEO on an ongoing basis. How aggressive we are with our SEO efforts will depend on your goals as a business & the budget we have.
Audit of site:
We offer this free to Shopify Plus customers!
We take a look at Google search console, google analytics as well as performing some additional performance checks and tests on the site. From this our Shopify Plus SEO agency creates two plans;
Technical SEO plan for your Shopify Plus Store
This is usually quick and easy to implement, but can be time consuming. An example would be ensuring site speed and semantic markup are correct. On some sites we may need to do a new theme or implement amp templates. This can be considered an event and can be done relatively easily, but without content it is rendered useless.
Content and Offsite SEO plan for your Shopify Plus store
This involves generating regular blog content which are highly targeted for specific keywords, as well as enriching collection copy and product content optimisation using high volume keywords. It also ensures that there are no competing pieces of content, missed redirects and managed backlinks to the site.
The process of SEO can go on for many years, especially as product ranges change as well as the quality and strength of competition. This is the part of SEO which takes up most effort & gets most results.
SEO and advertising
Here at Liquify we frequently manage SEO with paid Google ads. However, a lot of organic traffic can also come from free Google shopping listings. We still class this as SEO as the performance is directly related to onsite optimisation. One of the most handy tools is Google Adwords, which often helps to guide our efforts in SEO towards highly converting keywords. Past performance in Adwords can help guide our SEO efforts towards the most profitable keywords in search.
How we can help
We can help effectively manage your brand’s SEO on an ongoing basis on Shopify or Shopify Plus. We estimate that most would need around 25-80 hours per month on our Shopify Plus SEO retainer, depending on size of site and quality of existing setup.
Many businesses overestimate what can be achieved in a few months with regards to SEO but significantly underestimate what can be done in a few years.
We can manage everything from keyword research, content generation, technical optimisation, content optimisation and frequent reporting so clients are always kept informed.
Get in touch today for a free SEO audit for your Shopify Plus store, chat and you could have all your SEO needs covered on our Shopify Plus SEO retainer!
FAQs about Shopify Plus SEO
Is Shopify Plus suitable for SEO?
Absolutely, shopify plus is suitable. SEO is not really about the technology but the ultimate solution and content in place.
How long does SEO take on Shopify Plus?
SEO is an ongoing action. We recommend 25-80 hours per month on retainer depending on the size of site and level of existing set up.
Are there any site speed issues on Shopify Plus which will impact SEO?
No, Shopify Plus is blazing fast with images being served over a global CDN network. Many sites, not just Shopify Plus, will have pagespeed issues due to offsite apps and bloated code.
We can make a Shopify Plus site load in under 2 seconds, with apps easily bringing that up to 4-6 seconds.
I’m interested in talking more about Shopify Plus SEO, what should I do?
If you are wanting to chat more about our Shopify Plus SEO services, please fill in the SEO audit request form or contact us today.
